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A bright future: Name review of Pepsi’s Starry
An opinion piece evaluating Pepsi's latest rebrand
Published by Catchword Branding
In this lighthearted article ghostwritten for Catchword Branding, I evaluate the viability and appeal of Pepsi's replacement for Sierra Mist: Starry. I ascribe the immediate reactions and associations the brand and name bring to mind for the average consumer relevant to marketing and advertising specialists.
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